Did you know that the best internet marketing strategy during a slow economy is Search Engine Optimization? This is because SEO has proven itself to be the best way for small businesses to improve their internet footprint and get credible leads that can be converted into sales more quickly. One factor that makes search marketing so effective is the reliance on organic traffic.
This is the kind of traffic that comes to you because they are interested in what you are selling; they did not click on an ad somewhere and get redirected inadvertently. What this kind of a lead is saying to you is simple: “I am looking for what you are selling. How much do you sell it for? How long will it take to get the product or service? What is your customer service like?” These are questions that any small business should be well prepared to answer.
What do you do to convert these kinds of SEO leads?
We have already talked about what they are thinking when they visit your site. They are looking for a competitive price, they are looking for an efficient service that will get them what they need on time and they are looking to be treated like customers who are appreciated. If you can get these 3 things in place you have just created a loyal customer who will come back again and again and also refer friends and family. Even in the leanest of times these are 3 things that a business can do without breaking the bank.
Other reasons SEO is extremely cost effective
You get flexibility – if you cannot work on backlinks now for one reason or the other how about getting the content on your website nailed down? The thing with SEO is that it encompasses a broad area so at any one time there is always something that you can do to optimize your website.
SEO integrates it all – it isn’t just about your website. You have your blog and your social media campaign included in SEO. Directory submissions are also important as is Social Media. This means that all areas are covered. If you have a well thought out strategy that covers all areas no part of your online presence will be neglected – there is no other internet marketing method that reaches across so many avenues.
SEO doesn’t expire or run out – think about paid campaigns; as soon as the money runs out your campaign runs out. SEO is different. If you write an article, a blog post, make a video – whatever you do – it will be online until the day you take it down. You can tweak it a little so that it is fresh but it will never cost you as much money as a paid campaign and it will never die because the business is broke. Some of the campaigns that we ran for SEO two years ago to this day are still bringing results to our clients. SEO is a long term marketing effort that brings dividends for years. That is why Search Engine Optimization can be helpful to your cash flow situation: the cost relative to other marketing is less and the return is usually greater and longer. On average it costs less to get clients through SEO than through any other marketing activity.
Get Greensboro Search Engine Marketing from a Greensboro SEO service to enjoy these benefits.