Is your website reaching the right people? A well designed website is just not enough anymore in today’s online world. The majority of people aren’t searching for your specific business name, so why should your site only cater to those that do? A website must be optimized to target the right prospects locally and get them in front of your products and/or services. This is possible through Search Engine Optimization, or SEO.
Search Engine Optimization (SEO) begins with a complete analysis of your current website, if you have one. Then comes the thorough research to determine who the buyers for your product and services are. An analysis of your competitors and their websites is also helpful. Next, an SEO consultant must uncover what it is the prospect is searching for when they are ready to buy. A reader coming to your site and a buyer coming to your site are two completely different things. You want the latter and a search engine professional can optimize your site to attract the buyers.
Optimizing a website is not just a quick fix. It is an ongoing process. Part of that process is to create a detailed profile for your potential clients which helps to understand what terms are best suited for your site. Keywords are what helps a site rank in search engines. Some keywords can deliver an extreme amount of prospects who are in the critical stage of the buying cycle, while a similar phrase may deliver people who are looking for information about a completely unrelated topic. An SEO professional can discover the intent of those behind the searches which in turn, will yield you greater success.
People understand that search engines help them find things they are looking for. What people often do not understand is how the search engine prioritizes sites based on what they type in the search bar. Search Engines use algorithms, which are updated often, that choose which websites will show on their front page depending on a number of factors. For example, a prospect may use local search to find a restaurant in town that serves sushi. An SEO expert knows what the search engine factors are that determine which sites show up on the front page.
An SEO consultant must also look at the current structure of a site to determine if changes need to be made. Some content management systems are better than others when it comes to adding keywords and ranking well in search engines. Older sites were not built with search engine ranking in mind. Your site may be outdated and need not only a new look, but a new content management system and new architecture.
You should be wary of SEO companies that guarantee rankings, allege a special relationship with search engines or promise priority submission to search engines. Search engines do not work that way. There is no priority submit for Google or other search engines. Also be cautious of content that has little to do with your site or products. These businesses will email you spam and promise rankings for a very low rate. This simply does not work.
Biz Boost Pros in Greensboro will work with your company to put in place a Search strategy that will include:
- Reviewing your existing site for on-page SEO factors
- A link building plan to help get you to the top of Search Engine Results
- Social media boosts to help you gain customers into your circle
- PR releases to get the word out about your products and services locally.
Biz Boost Pros can help you achieve the desired results for your business. Whether you have an old site or need a new site, we can help. The result will be better ranking, higher and targeted traffic with more hot leads coming to your website.