The homepage of the website serves as your HVAC company’s storefront, and it often gives the first impression to a potential client who’s in search of a reliable heating and air company. That’s why a strong, effective homepage has the ability of communicating clearly to the customers, giving information about who the business owner is, what the company does, and it also establishes trust, while convincing the visitors to use the services of the company.
Listed below are the key elements your HVAC website should have in order to bring in more leads:
1. Contact Info and Service Form
The visitors of the company’s website are often in an emergency situation with a broken air conditioner or furnace. Your business phone number serves as the biggest call-to-action and should be prominently displayed on each page. Companies who offer 24/7 service should also indicate this on their home page.
Aside from that, along with the company’s contact information, the “Schedule a Service” form should also be visible on the page, because it’s also one of the main calls-to-action on any HVAC website, and this should be displayed in a way that is easily accessible.
2. Company Overview
In order to become popular, it’s important to show credibility and be able to convey the company’s skills and experience to prospective clients. Having an elaborate company description, history, vision and mission, as well as qualifications could help potential clients and visitors have a clear overview of what the company has to offer.
3. Product and Services Info
Thanks to the technology and advancements people enjoy; furnaces and ACs, as well as other equipment continue to evolve and change over time. That’s why it’s very important to show detailed product information in regard to the benefits, features, efficiency, star ratings, and size. This will allow the customers to understand the options they have, allowing them to make better choices. Service options, as well as making the potential customer aware of the process– this includes time of completion, estimated time of arrival, warranty, and product information, are also essential.
A quick overview of the features and benefits would also give the new visitors the information they need to decide if they should consider hiring your HVAC company.
4. Customer Testimonials
Reviewers are considered to be major drivers that inform prospective clients about the company and influencing them to trust your heating and air business. These customer testimonials must be available throughout the company website, but should not be limited to that. Instead, it should also be visible on Google, Facebook, Angie’s list, etc. This will help your HVAC company to build a strong web presence and show your reliability. Likewise, major search engines prefer companies that have reviews, and this can help you rank higher in search engines
It doesn’t matter if the purpose is to bring visitors to the website to call the HVAC company, complete a quote request, set an appointment, or subscribe to the company’s blog, effective calls-to-action would drive the visitors through the conversion funnel which would be very helpful to your company.
Biz Boost Pros will help your heating and air company grow, as we will get you get more leads with our professional services, such as HVAC website design, SEO, social media marketing and more.