When creating a website for your business, it’s important that you spend time deciding the main purpose of your site. Is it informational? Is it a lead generation tool? Is it providing client services? Usually, there are a combination of purposes for your site. It might seem difficult but you should design your site so that it serves all the folks coming to it in such a way that they think the site is for them. Often, your home page can be designed in such a way to do this. All of these factors need to be planned out prior to building your site.
Not only do you want to determine the actions that you want prospects to take, but you want to make sure that your site appeals to your existing customers at the same time. You want your existing clients to be able to land to your site and get whatever information they need quickly and easily. At the same time, someone who is just researching a service that your company has expertise in, the site should offer this potential prospect some help. After all, your website should be an extension of the business personality. Your web page is not only another method of communicating with your prospects, it is often a client service.
Unfortunately, a lot of web designers and marketers don’t think of their websites in this way and often websites are created which are too much about the business and not enough about the customer. Salespeople are trained to speak in consideration of the prospect’s viewpoint. Your website should do the same thing. Don’t let this happen to you, instead focus your website on the people it is serving.
If you have decided that your company needs a new web site either because the current one is outdated, ineffective or if your company hasn’t developed one yet, then you need to put some thought into who will build an effective site that will include proven marketing principals. Since your website is your “online business image”, unless you yourself have web design experience, finding that perfect web design company to create your company site is a very important next step.
If you’ve never had a website created before, you will find that there is quite a lot to consider. If you want your site to be more than just an online profile of your company, then look hard for a company with marketing experience and not just web design experience. North Carolina Web Design companies are numerous, but again, make sure that the company that you work with has a proven marketing track record. Make sure that the designer you choose will help you provide a professional looking website for your customers and prospects and will design it with the end goal in mind. And of course Search Engine Optimization (SEO) techniques need to be employed so that not only does your website function properly, it must be built properly to get good ranking in the search engine result pages.
Don’t get too confused with technical terms and buzzwords that web designers tend to use. The important thing is that your site achieves your goals and don’t be reluctant to get help in deciding what your goals should be. An experienced marketer can help you come up with ways for your site to do more. For example, if you want to be able to supply some specific information to your clients on your site, your designer might suggest that you can set up a membership area where you have a client log in and receive the information. There are many ideas and opportunities that you probably haven’t thought of that could help you in your everyday business.
Here’s our shameless plug: At Biz Boost Pros, we help clients develop websites that work for their business and help them achieve their goals, be it generating new clients, better serving their clients or both. We can help develop a marketing plan for the Internet that fits in with your overall marketing plan for the rest of the business. And if it’s been awhile since you’ve updated your plan, or have been so busy since your doors opened that you have gotten around to it, we can help you with the overall marketing plan as well. Most of the time, all it takes to design your website effectively is a thorough look at what is working in other areas of your business and translating that into the internet. But in this economy many companies have had to adjust their marketing and haven’t had time to stop and evaluate what is working and what can be translated to the Internet. If having a complete marketing Audit would be helpful to you in your business, please contact us at the above number or fill out the contact form on this site.