Local Search SEO Can Bring You Customers
In today’s competitive and oh so challenging business climate, small businesses just can’t afford to miss out on business opportunities of any kind. The internet is one area where too many business owners and managers aren’t able to capitalize. Keeping up with everything that is available for businesses on the web is a full time job, but one area where every small business in North Carolina and elsewhere needs to put some effort is in local search. According to some studies the majority of searches that are done on the internet have to do with local content; that is people are searching for a local restaurant, a place to call to get something fixed or looking for the hours of operation of a certain business. Local Search is all about people looking for products and services in their vicinity, be it Greensboro, Winston-Salem or High Point, NC. These are local customers with a need looking for a certain type of service or product and whether or not your business comes up depends on a lot of factors.
Of course having a website helps, but actually if you have been in business for very long, Google has probably already created a simple one page website for your business. Even if you’ve had a website for 20 years, Google has created this one page site for you. You don’t own it, but it’s all about your business. In many cases, these listings will not have complete information, but they exist and often can help a business rank high in local search. And although Google has created these pages for you, it has not filled them with photos and information about your company or created videos and compelling content that will send customers running to you. That’s your job or if you chose, a local Search SEO firm.
Utilizing local search engine optimization (SEO) techniques can greatly improve how often your business comes up in a local search. This local optimization should include claiming all of the online directory listings of your business and fully populating those listings with keyword rich phrases with strong benefit rich copy and a good strong call to action.
Local Search SEO and Google Maps
Local Search SEO strategies focus on optimizing your company website and other online properties so that the search engines can see the popularity and strength of your online presence and will help your website reach those people who are most likely to utilize your services and are located near it. There are many other specific tactics and techniques that can and should be employed to insure that your company will rank highly when someone puts in a category search related to your business.
Whenever individuals do a keyword search followed by a local area modifier, some of the results will include businesses which are listed within Google local listings, Google maps or Google plus if you prefer. This is often referred to as the 7-pack. Because Google lists these results in groups of seven. These are the listings that are indented and have the push pin letter system. In addition to showing your location and offering searchers a map to find your business, these listings show how many reviews your company has and even shows the current ranking. This is part of the Social Media and search amalgamation that is going on online.
Finding Help for Local SEO Search in North Carolina
The service providers in local search optimization help local business by designing a well formulated search optimization campaign in order to create more phone calls, website visitors and most importantly, more sales. The optimization of websites for geo-specific search engine traffic is done by various methods including: Local directories submissions, local profile creation and optimization, image marketing, video marketing, social media marketing and listings in local web directories.
A Local Search SEO firm will conduct a comprehensive analysis of your website performance with an in-depth study of inbound links and search engine rankings of the site in the major search engines. It will also analyze the current local presence of websites in the geo-specific search engines and implement a preliminary ranking report based in the collected data.
In addition to the linking and social factors there are aspects to the design of the website that your search firm will need to check and more than likely fix. These factors include Meta tags, headers, footers, internal linking of the website pages, content and other links. Often fixing these issues can have a immediate and positive effect on a websites rank.
As you may have guessed we do offer Local SEO services in Greensboro and can help companies in North Carolina achieve higher rankings for the terms that are relavant to their business. If you would like to learn more about how we do this or would like to go ahead and start getting more traffic from the internet, our number is at the top of this page or you can email us and we’ll get to work improving your rank in Local Search.