Web Design Greensboro Company, Biz Boost Pros
What makes up a good Greensboro web design Company? Well, what makes a good website design? This is not an obvious question if you are a business owner or manager trying to figure out how to get more business from the internet. This is also not an insignificant question if you are the marketing manager or IT person that has been given the task to find a web designer who can make a website that looks fantastic, is functional and also achieve the goals of the company owners or a group of managers.
The answer sounds simple: A good web design is one that efficiently does what you want it to do. If your goal for your website is to inform visitors, then a good site will do that quickly and easily. If your goal for your website is that it will generate leads, then a good web design will have a compelling message and offer a strong call to action that will funnel browsers to make a decision to take the steps that you want and thereby bring suitable prospects to your business.
The Internet is changing rapidly but the principals of successful marketing have not changed since the first man tried to trade the first product. The basic tenets are timeless: Show people how you can help them solve their problem or get what they want and they will purchase. If selling is one of the goals of your website, then it can be constructed to show people the benefit of your product or service. If your sales people and sales material are geared to convey this message, then your website should do the same and your web design Greensboro provider needs to focus on getting this message to the site visitors as quickly and forcefully as possible.
With the great need for business owners and managers to find more efficient ways to generate leads and reduce the acquisition cost of new customers, it is absolutely critical that websites maximize the reach of the business. Even if your business caters to those folks within your small community, Greensboro, Winston-Salem or High Point, these clients are conducting searches every day looking for what you offer and whether or not they find your business and decide to purchase from you can often depend on how well your website does with getting your message across. After all for many people, your website is the first and only thing about your business that they see. So not only does your website need to create the right action, it needs to create a positive impression and convey trust. Again, how well this is achieved will come down to which of the web design Greensboro NC companies that you choose. Hence, you should begin looking for a dependable and effective web design provider in the area that can cater to your needs.
Choosing a Strong Greensboro Web Design Company
The first thing that you should consider in coming up with a suitable web design Greensboro company is the marketing experience of the company. Do they understand not only web design but effective marketing. On the Internet, everything happens faster, you only have a few seconds to capture the attention of a visitor and to make him interested enough to take the next step. If your site takes too long to load on a desktop computer or even more critically, on a mobile phone, you might not even get those few seconds. A good test of the effectiveness of a website design company is to glance quickly at some sites that the design firm has created and see what your impression of the site is. Did you understand what the company sells? Did the benefit of the product or service leap out at you? Was the phone number clearly visible or would you have to scroll and hunt around to find it? In some cases the artistic design elements over-rule the marketing elements. Watch out for this.
The Aesthetics of Good Web Design
A great number of web design Greensboro, NC providers are excellent at coming up with gorgeous websites that look fantastic when you study them and look at them for a long time. But make sure you give these sites the glance test. Are you as a business owner or manager more concerned with the appearance of the site or the effectiveness of it? The aesthetic elements include the graphics, color scheme, fonts, white space, grid, balance, and overall layout and organization. These elements should work to compliment the goal of the site and the message that you want conveyed. Given your requirements and the message that you want to convey, your web designer must be able to translate this into visual design in order to maximize the aesthetic value of your website as well as to appeal to your target audience.
The Functionality of Successful Website Design
In addition to the visual appeal of the website for your company, it should have the functionality you require. If you are using your site to give away a report or a coupon in order to collect an email address, (a good idea for your business by the way) then your site needs to make this very easy for the visitor. If you are selling products online, then the order process should be simple and straightforward. One thing to keep in mind is that often the designers responsible for functionality are often very technically savvy people and don’t understand that having ten different steps to go through is a bad idea for the other 99% of the population that is not used to figuring things out and expect Apple-type intuitiveness of everything online. User-friendly design is important in establishing a connection with potential customers. After all, the last thing most businesses need is a website that is out there creating ill-will among potential customers.
Effective Website Design Content
Most web design Greensboro companies employ writers who will create web content for your business website. The content needs to be true to the mission of the website and should help convey the message and help visitors understand the benefits of your products or services. Writing sales copy is a skill that many otherwise talented writers have not mastered. Just telling a visitor what your products are is not enough. A really good copywriter can make consumers want to get the product immediately and arouse the age old motivating factors: desire, need, and fear. Another important aspect of the website content is its search engine optimization (SEO) effectiveness. The copy on the site not only needs to be compelling to potential customers, it needs to be effective in letting the search engine know what the site is about. This can greatly help the site rank higher in the search engine results pages (SERPs). In order for the copywriter to do his job for the search engine, extensive search phrase or keyword research to determine what terms potential customers use when searching for solutions to the problem that your company helps customers solve. It’s not unusual for business owners and managers to use terms and phrases within their industry that are not often used by the rest of us that do the actual buying of these products. Keyword research is what tells the copywriter what terms to use in doing this research.
The Administration Panel for Your Website
Lastly, a good web design should also include an easy and intuitive admin interface. After all, what good is a website if it takes a programmer with a doctorate to make changes? One of the questions to ask your Greensboro, NC Web Design Company is what platform will your site will be built on. The most common open source content management system is WordPress. This platform is maintained by thousands of programmers and designers who are constantly adding new features and improving the platform. Other common content management systems are Drupal and Joomla. If your North Carolina designer is going to build your site on a platform other than one of these, you will want to make sure you find out from other SEO companies what that think of this platform. This is definitely something about which you want another opinion.
If you need help with getting your company site built, rebuilt or updated to a more current look, our web design Greensboro NC company, Biz Boost Pros will be glad to create an effective site for your business or personal needs. Contact us at the number above or send us an email and let’s get your new compelling site up and gathering new prospects as soon as possible.